By RIKAKO TAKAI/ Staff Writer
February 14, 2023 at 07:00 JST
The cosmetics catalog issued by Isetan Shinjuku in Tokyo last year features men’s autumn makeup accompanied by the phrase: “It’s time for borderless beauty.” (Provided by Isetan Mitsukoshi Ltd.)
The trend of selling genderless products is changing the face of the beauty industry, with younger generations less inclined to buy into the stereotype that makeup is only for women. [Read More]
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