By RIKAKO TAKAI/ Staff Writer
February 14, 2023 at 07:00 JST
An advertisement for Aimmx, a cosmetics brand from G.O Holdings, features male and female models. The products are sold in Loft Co. stores. (Rikako Takai)
The trend of selling genderless products is changing the face of the beauty industry, with younger generations less inclined to buy into the stereotype that makeup is only for women. [Read More]
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