THE ASAHI SHIMBUN
June 28, 2025 at 07:00 JST
Udon and tempura rice bowl combo meals, priced at 399 yen before tax, at an Ito-Yokado store in Tokyo’s Ota Ward on May 22 (Sho Ito)
Japanese consumers have made a sharp shift away from high-priced rice to noodles and other cost-effective staples, the start of a possible sea-change in diets in the country, retailers and industry experts say. [Read More]
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