By SHO ITO/ Staff Writer
January 21, 2025 at 17:23 JST
Seven-Eleven Japan’s latest price hike will impact its low-price lineup of food items designed to attract cost-conscious customers. (Provided by Seven & i Holdings Co.)
Convenience store chain Seven-Eleven Japan Co. announced nationwide price increases on 37 rice-based products, citing the continuing rise in costs for the grain.
Starting on Jan. 27, the prices of onigiri rice balls at the stores will jump by up to 28 yen (18 cents), while the cost of bento lunch boxes and sushi will rise by as much as 60 yen beginning on Feb. 10.
For example, the price of an onigiri with “konbu” seaweed will increase by 17 percent to 162 yen, while a fried chicken bento will be sold for 626 yen, up 9 percent.
The company said the price hikes were unavoidable, despite its efforts to heighten productivity to offset the rising costs of ingredients, packaging materials and logistics.
The latest price increase will impact the chain’s low-priced food lineup, which aims to attract customers while costs rise across the board.
The price of a plain onigiri in the lineup will increase by 18 percent to 138 yen. Chinese fried rice will be sold for 378 yen, an 8-percent increase, and will no longer be part of the low-price category.
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