By KENTARO UECHI/ Staff Writer
February 29, 2024 at 17:55 JST
Lamy brand ballpoint pens (From the website of C. Josef Lamy GmbH)
Mitsubishi Pencil Co. will buy out German high-end writing instruments maker C. Josef Lamy GmbH (Lamy) to increase its presence in the overseas upscale market.
The Tokyo-based company said Feb. 29 it has agreed with Lamy’s founding family to purchase all shares of the German company for an undisclosed sum and turn it into a subsidiary.
In acquiring Lamy’s strengths in brand, design and technology, Mitsubishi Pencil said it will become one of the world’s leading writing instruments makers.
The two companies have few competing products between them.
Mitsubishi Pencil, known for its uni brand ballpoint pens, pencils and erasers, offers products mostly priced under 1,000 yen ($6.63).
Lamy, established in 1930, mainly markets ballpoint and fountain pens priced at several thousand yen in Europe and the United States.
Its products are popular among stationery enthusiasts.
Fountain pens are not in Mitsubishi Pencil’s product lineup.
The company, which dates to 1887, is Japan’s first industrial pencil producer.
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