Photo/Illutration AI Enjo Checker evaluates draft posts for potentially controversial content and associated risks. (Provided by Bengo4.com Inc.)

To avoid unintended consequences from social media posts, a legal tech company has created an app to analyze drafted messages and flag content that could spark public controversy or backlash.

Bengo4.com Inc.'s AI Enjo Checker uses artificial intelligence to evaluate text based on three key risk factors: aggressiveness, discriminatory language and potentially misleading expressions.

The app provides users with a rating out of five levels for each parameter and highlights risky words in red, according to the company. 

It also offers detailed comments about its decisions with the intent that brands, public figures and ordinary users rethink and revise before posting.

The company is testing out the app with a select group of users, including public relations teams from sports clubs, local governments and businesses. Those who wish to try it must apply by April 18.

The app's full-scale rollout is scheduled for July, with the service initially offered free of charge.

“We plan to develop a paid version with additional features, such as AI-generated suggestions for text improvement,” said Taichiro Motoe, the company's president.

The company also aims to improve its technology to develop tools that help individuals to review contracts and agreements independently for the sake of minimizing legal risks.