By HIDEAKI SATO/ Staff Writer
September 27, 2022 at 07:30 JST
Convenience store chain operator Lawson Inc. is taking convenience to heart by providing staff at checkout counters with illustrated “reading cards” for hearing-impaired customers so they only need to point to pictures for services or items they need.
The handy tool was introduced at stores Aug. 30 to help such shoppers make purchases with ease. As convenience store clerks don surgical masks due to the novel coronavirus outbreak, lip reading is impossible for those with hearing problems.
“We are trying to create an environment in which those with hearing disorders can buy items comfortably,” said a Lawson representative.
The aid sheet displays phrases such as “I will buy plastic bags” and “Please cook dishes in a microwave oven,” along with illustrations. Simply by pointing a finger, a customer can request disposable chopsticks, spoons and forks as well.
The material comes with an ear-shaped logo to express consideration to individuals with auditory problems.
The communication sheet was the brainchild of a Lawson employee who is hearing impaired.
She recalled numerous instances where hearing-impaired shoppers were unable to understand what staff members wearing facial masks were asking. The issue became pronounced after wearing facial coverings due to the novel coronavirus pandemic became the norm when outside the home.
Intrigued, Lawson solicited the opinions of outlet owners and part-time workers to decide what phrases were necessary for shoppers to express requests.
“I will be hugely pleased if large numbers of people, including those with no auditory problems, become aware of my idea,” the employee behind the communication sheet said in a statement released by Lawson’s public relations section.
While similar attempts have already been made at some retailers, it marks the first time for the operator of a nationwide convenience store chains to put such a system in place, according to Lawson.
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A communication sheet designed to be set up on convenience store checkouts of Lawson Inc. so hearing-impaired customers can explain what they want. (Provided by Lawson Inc.)
