REUTERS
October 30, 2020 at 10:55 JST
Online fashion retailer Zozo Inc. on Thursday unveiled a successor to its “Zozosuit” body-measuring suit, one of a string of failed projects ahead of the exit of founder Yusaku Maezawa, promising greater accuracy through design and software changes.
The original polka-dot Zozosuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received massive interest but failed to drive sales amid complaints of poor sizing.
Zozo, which is controlled by SoftBank’s domestic internet business, says the new “Zozosuit 2” skintight suit has 50 times more markers, offering the higher resolution scans needed to recommend items like sportswear and underwear.
The fashion retailer said it is looking for partners and hopes to offer the suit within a year.
Accurate and easy-to-use body measuring technology has become a holy grail for online fashion retailers trying to reduce returns. The industry been boosted by consumers shopping at home during the COVID-19 pandemic.
Zozo already distributes the “Zozomat,” which can be used to measure feet for customized sizing recommendations.
Stories about memories of cherry blossoms solicited from readers
Cooking experts, chefs and others involved in the field of food introduce their special recipes intertwined with their paths in life.
A series based on diplomatic documents declassified by Japan’s Foreign Ministry
A series on the death of a Japanese woman that sparked a debate about criminal justice policy in the United States
A series about Japanese-Americans and their memories of World War II
Here is a collection of first-hand accounts by “hibakusha” atomic bomb survivors.