By ETSUKO AKUZAWA/ Staff Writer
February 10, 2020 at 07:00 JST
SHIZUOKA--A company here plans to deliver Japan’s first halal-certified all-in-one cosmetics product for Muslim women.
Plaisir Ltd., based in Suruga Ward, said its beauty item combines 30 substances, including fish-derived collagen and a form of carbon known as fullerene, under a production process free from alcohol or animal fats and oils.
The product, prepared according to Islamic law, will be exported through Malaysia to other Asian nations with large Muslim populations.
The company is also holding talks with hotels and restaurants in Shizuoka Prefecture for sales to Muslim visitors.
“Our halal mark represents safety, security, purity and high quality,” said Yumiko Nakano, 49, president of Plaisir. “We will present the exceptional performance of Japanese cosmetics to Muslim women.”
Nakano got to know women of Islamic faith at aromatherapy classes and on other occasions. She learned from them that female Muslims need to remove their makeup for prayer five times a day.
She decided to develop a cosmetics product that is friendly to skin and can simultaneously apply skin lotion, milky lotion, beauty serum, foundation and cream.
Although her company had dealt in cosmetics products made from natural substances, its existing beauty item created by fermenting soybeans and rice bran went against Islamic principles because it contained alcohol.
With the new production process, Plaisir won the halal certification from the Japan Islamic Trust in April last year.
The product is now available for 12,000 yen ($110) per 100-milliliter bottle at the company’s online shopping site and elsewhere.
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